Boots is raising its makeup game by adding another major brand to its shelves.
From today, you can buy the entire Huda Beauty collection online at Boots. A selection of hero products will also be stocked in 80+ stores across the UK from April 2020 onwards, making it easier than ever to get your hands on the iconic products.
Tennessee-raised makeup artist and beauty blogger Huda Kattan is the woman behind the brand; she started her company on just $6,000 in 2013 with false eyelashes and now it’s based in Dubai and worth $1.2 billion. The phenomenal success makes her one of the wealthiest self-made women in the world.
As well as the 15-strong eyelash collection, the brand offers highly pigmented eyeshadow palettes, full coverage foundation and a selection of long-lasting lipsticks. There’s also a fragrance line called Kayali where you can layer different scents to create a bespoke one to suit the occasion or mood.
Boots is celebrating the launch by giving customers who buy two or more Huda Beauty items online a free full-size Demi Matte Lip in Dayslayer, a nude brown tone which normally costs £18.
Huda Kattan, founder and CEO of Huda Beauty said: “We’re super excited to be launching Huda Beauty in Boots. Our global expansion has been very quick and to now be partnering with Boots to bring Huda Beauty to the high street is both humbling and mind blowing! We’re so proud that we can truly spread the love across the UK & Ireland.”
Huda joins other major makeup players at Boots such as Rihanna’s Fenty Beauty, Givenchy and Dior Beauty.
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