Social media exploded earlier this week when I'm a Celebrity contestant Beverley Callard revealed some more intimate details about her marriage.
In a conversation with Vernon Kay, the Coronation Street actress disclosed that she has a very special nickname for her fourth husband Jon McEwan.
After describing him as gorgeous, Beverley revealed that she refers to him as her 'mega-shag'.
Presenters Ant & Dec asked everyone watching to try and get it trending on Twitter - which it did.
Jon, who owns a recording studio and a photographic studio in Media City, has taken the attention in his stride.
In response to Ant & Dec tweeting "#MEGASHAG", Jon initially wrote "Thanks for that!!" and has since shared a number of tweets about his new moniker.
This morning (Friday November 27) he updated his profile picture on Twitter and the new photo features a not-so-subtle nod to his new nickname.
In the picture, Jon is smiling at the camera and wearing a biker jacket, with the word 'Megashag' Photoshopped on it.
"Finally got a road name I can be proud of!!" He tweeted alongside the image.
"Thank you @Beverleycallard @imacelebrity @antanddec #MEGASHAG #ImACeleb2020 QFFQ"
