Huawei: “Touch” (Starts at 00:06) – China
Director Joshua Neale has created a lovely compilation of touching (in every sense) moments in this advert for Chinese telecommunication company Huawei. Twenty-seven different vignettes are depicted in just 90 seconds as Neale demonstrates the many different ways we touch each another.
Agency: Ogilvy & Mather (Shanghai)
Director: Joshua Neale
Adobe: “The Launch” (Starts at 01:37) – USA
The launch of space mission stands in for the launch of a new product or service in this amusing metaphor which stakes Adobe’s claim to help your company control its marketing with a cloud-based solution. Very handy if you own a company … and you’re about to implement a global launch.
Agency: Goodby Silverstein & Partners (San Francisco)
Director: Fredrik Bond
Anchor Spreadable: “Christmas Gift” (Starts at 03:05) – UK
Parents everywhere will recognise the horror of realising the noisy gift given to their child by a cruel relative is about to become an endless presence in their lives. It’s the twitch of mum’s eye that makes this funny.
Agency: Creature
Director: Kyra & Constantin
Mount Franklin: “The Nation’s Hydration” (Starts at 03:39) – Australia
Grabbing a bottle of water in drier-than-dry Australia makes perfect sense, but Mount Franklin are keen to tell us it’s also a matter of national pride. Luckily, they have H2O’s most debonair spokesman on hand. Strolling through the outback in his appropriately aqua suit, he explains just how precious water is to the average, thirst-challenged Aussie.
Agency: Saatchi & Saatchi (New Zealand)
Director: Nick Ball
Ambuja Cement: “The Great Khali” (Starts at 05:13) – India
How do you demonstrate that your cement is the strongest? By showing that even a man of enormous size and considerable strength cannot accidentally damage it, of course.
Agency: Publicis (South Asia)
Director: Ayappa KM
Giffgaff: “House Of Horrors” (Starts at 06:34) – UK
Giffgaff offer us the sum of all fears in this advert made specially for Halloween. These were sourced from their customers so – unsurprisingly – being unable to wriggle out of a long-term phone contract plays a part.
Agency: giffgaff
Director: Ninian Doff
Jason Stone is the editor of David Reviews
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