Three: “When Stuff Sucks” (Starts at 00:06) – UK
Three has pulled out all the stops here to let us know they’re going to make everything right as far as network gripes are concerned. How? They’ve enlisted the help of a diminutive purple popster who is on a mission to correct the wrongs of the mobile telephony world. No, Prince hasn’t been brought out of storage to man the helm – this is Jackson, of Muppet descent.
Agency: Wieden + Kennedy
Director: Daniel Wolfe
Johnsonville: “Bratfast in Bed” (Starts at 01:38) – USA
Dads who were possibly looking forward to breakfast in bed on Father’s Day may think twice after watching this off-the-wall spot from US sausage maker Johnsonville. It’s all beaming smiles for this patriarch as his wife and son present him with “bratfast in bed”. But before he can take a bite, he’s put off by his rather chatty bangers. Luckily, it’s just a dream. Or is it … ?
Agency: Droga5 (New York)
Director: Ray Tintori
HSBC: “Lift” (Starts at 02:48) – UK
The word ‘journey’ is so over-used these days that it may soon be time to pop it in a small suede box and let it have a rest for a hundred years or so, but before we reach that point, it’s absolutely the best word to describe this extraordinary film which depicts a man’s journey through life via glimpses of pivotal moments, all set in a lift.
Agency: Grey London
Director: Gary Freedman
Honda: “Give and Take” (Starts at 04:20) – USA
This is a commercial about hitting the sweet spot which, appropriately enough, hits the sweet spot with its clever special effects. It shows a number of people manipulating their own faces in an effort to find perfection but finding that when they push in one place, it inevitably creates an unwanted outcome somewhere else.
Agency: RPA (USA)
Director: Smith & Foulkes
Weetabix: “Incredible Inside” (Starts at 05:16) – UK
In case viewers have started taking their bodies for granted, Weetabix wishes to remind them just how remarkable our collections of bones, organs, and muscles are. Using a special effect technique that sees the action dynamically ebb and flow, this is clearly an advert that’s had its Weetabix.
Agency: Bartle Bogle Hegarty
Director: Jack Whiteley
Pilgrims Choice: “Well Chosen” (Starts at 06:20) – UK
The TV version of the new Pilgrims Choice is strikingly weird but not quite as much fun as the YouTube version, which comes with a clever piece of online functionality that allows viewers to pick from a range of musical genres for the cheese factory’s party. Desktop DJs can then vote for their favourite tune and create their own version of the advert for a competition that will eventually see one of the entries running on television.
Agency: Karmarama
Director: Guy Manwaring
Jason Stone is the editor of David Reviews
