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HP Doubles Down On AI Investments At Amplify Partner Conference

Sberbank CEO German Gref attends the AI Journey conference in Moscow

In a recent event held in Las Vegas, HP reinforced its commitment to its partner and channel-oriented approach during the Amplify Partner Conference. The company is focusing on leveraging AI, particularly in AI PC, to enhance productivity and address the challenges of hybrid work environments. CEO Enrique Lores highlighted the significance of AI in transforming work dynamics and emphasized the need to bridge the gap between employee demands and company objectives.

HP showcased over 100 AI-enabled products at the conference, underlining its dedication to supporting partners in upskilling and adapting to the evolving technology landscape. The event featured prominent tech CEOs, including Intel, Microsoft, Qualcomm, Google, Nvidia, and AMD, who echoed the transformative potential of AI in reshaping the PC market.

Intel's CEO emphasized the accelerated upgrade cycle driven by AI PC adoption, citing real-world examples of increased technology investments and use cases. HP's strategic focus on AI PCs aligns with its 'Future Ready' strategy, aimed at sustainable growth through customer-centric initiatives and operational optimization.

HP's internal transformation through AI implementation spans various functions, from HR to supply chain management, enhancing operational efficiency and customer experience. The company's commitment to simplifying processes and improving partner engagement is evident in its efforts to streamline pricing platforms and supply chain operations.

Lores highlighted the importance of balancing cost efficiency with supply chain resiliency, especially in the face of global disruptions. HP's supply chain spans across 170 countries, reflecting its commitment to adaptability and responsiveness in a rapidly changing business landscape.

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