Independent restaurants and takeaways in Nottingham have the chance of winning a £25,000 facelift - and it's down to you to decide who wins.
Online food delivery service Deliveroo today launched its first Restaurant Makeovers project to support locally-run businesses on the high street. The competition is open to restaurants partnered with the company.
Three £25,000 renovations are up for grabs across the UK. But with Deliveroo delivering from 17,000 restaurants - increasing their revenue by up to 30 percent - competition is likely to be stiff.
The project launches in light of new research which reveals that 88 percent of customers find elements such as ambience and service just as important as the food when it comes to have a good experience in a restaurant.
Eight out of ten said they would spend more money in a restaurant if they enjoyed the decor and atmosphere, proving the importance of creating a desirable setting is more important than ever.
But restaurant renovation projects can be costly and difficult to complete around opening hours, especially for small, family-run businesses, so this opportunity aims to take the stress out of such a big project.
Restaurant and takeaway owners can head to restaurants.deliveroo.com/perks/restaurantmakeovers where they can apply for a chance to win the investment.
A shortlist of finalists will be selected and shared with the public in June on Deliveroo’s social media to vote for their favourite.
The top ten most important elements for a restaurant to get right are:
1. Food and drink
2. Space between tables
3. Comfortable seats
4. Temperature
5. Ambience
6. Lighting
7. Decor
8. Music
9. Cutlery
10. Concept
The winners will receive a makeover worth £25,000, supported by Deliveroo’s Partnerships team to help with marketing, in-house and delivery operations.
Professor Charles Spence, a psychologist at the University of Oxford said: “The importance of creating the ideal multi-sensory dining environment can not be understated.
"Whilst the food is extremely important, the eye appeal of the venue, the lighting/sounds and even how close we are to the nearest table affects our food choices and can even impact or enhance the taste of the food. You obviously can’t eat the atmosphere but it really is one of the most important parts of the total dining experience.”
Susana Voces, Deliveroo’s VP of Restaurants, said: “These results show that not only do we eat with our eyes but in fact, all our senses need to be treated as well as our taste buds. We work very closely with our restaurant partners and we understand it can be costly trying to remain as profitable as possible.
This Restaurant Makeovers competition is the latest move from our Restaurant Partnerships team who are focused on helping Deliveroo’s 80,000 global restaurant partners improve margins through reduced in house operating costs, as well as optimising operations and customer experience.”
