Millions of pounds will be exchanged today as Black Friday is underway.
But according to a new study by shopping comparison site idealo.co.uk, it might be cheaper to wait a little bit.
The site, which monitored the prices of almost 500,000 products for a year to reach its conclusions, found that TVs and headphones had their lowest prices on Black Friday, but that was about it.
Katy Phillips from idealo told the Mirror : “We’ve looked extensively at the data from last year and have been monitoring prices with a keen eye in the run up to this year’s Black Friday.
“It’s alarming how retailers hike up prices ahead of Christmas, as you could save up to £901 by waiting until the 27th December."
But people looking for presents shouldn't be entirely put off, with 15 December the best day to pick up games console, video games and laptops and still have time to get things under the tree.
"We want to make sure consumers get great deals on their Christmas presents," Phillips said.
“We hope that by providing clear pricing information and encouraging consumers to set up price alerts on their favourite products, shoppers this year will have peace of mind that they are getting a making saving.”
These are the best days to buy the most popular products - and how much you'll save:
- Outdoor jackets – £31 cheaper 4 weeks before Black Friday
- Smart phones – £136 cheaper 4 weeks after Black Friday
- Games consoles – £90 cheaper 4 weeks after Black Friday
- Video games – £15 cheaper 4 weeks after Black Friday
- Tablets – £38 cheaper 4 weeks after Black Friday
- DSLRs – £255 cheaper 4 weeks after Black Friday
- Washing machines – £199 cheaper 4 weeks after Black Friday
- Laptops – £170 cheaper 4 weeks after Black Friday
- TVs – £419 cheaper on Black Friday
- Headphones – £22 cheaper on Black Friday
And these are the exact days you'll get the best deals:
- Smartwatches – 26th November
- Smartphones – 4th December
- TVs – 11th December
- Video games, games consoles and laptops – 15th December
- Headphones – 16th December
- Tablets – 18th December
