With the arrival of a new iPhone 11 rumoured to be imminent, phone retailers such as Mobiles.co.uk are already starting to launch discounts in anticipation.
Apple is expected to finally reveal its long-awaited iPhone 11 lineup at a swanky launch event on September 10, and if previous years are anything to go by, the rumoured new handsets (there's allegedly three in total) are likely to be available very soon after.
For a fair few years now, iPhone pre-orders have begun two or three days after Apple's event, followed by full availability a week later, meaning pre-orders are likely to open on September 13 this year, with the new devices hitting shelves on September 20.
But if you can't hold out for a second longer than you need to, there is a very easy way to get first dibs on any of the rumoured new iPhone 11 models first - and it includes a generous £30 discount.
All you need to do to get it is sign up to mobiles.co.uk's pre-registration page , which will get you a free £30 cashback if you then complete your order at launch.
Neither Apple nor retailers ever offer much leeway for discounts on new edition iPhones (although sometimes they do offer freebies with pre-orders), so the no-strings-attached £30 discount could end up being one of the best money-saving tactics when it comes to pre-orders.
Cashback sites TopCashback and Quidco also often get involved in the iPhone launches, with their cashback handouts sometimes even reaching into the £100 mark, so it's well worth checking their discounts on the big day too.

If you want to keep up to date with all the latest rumours surrounding the new iPhone launch, we're keeping this page updated with any new details we hear.
The rumoured new iPhone 11 is set to be focused mainly around the camera, apparently featuring a triple lens rear camera system that will include one wide, one telephoto, and one ultra-wide lens, according to 9to5Mac .