He's the four-year-old busy man who captured the hearts of the country when he talked to his mum through his extremely busy day, but the Co Tyrone schoolboy's viral success didn't end there...
The Clonoe lad's hilarious take on his busy lifestyle led to series of acts of kindness, as his mum Caroline and the entire O'Neill family went above and beyond to support local people in need.
Using the platform that Caroline, a social media expert had created as well as the huge influence gained by son Darragh's brilliantly witty video, the family together with support from across the country managed to raise more than £100,000 to help local families in need.
The mum-of-three explained: "Digg Deep for Kids is something I have been doing for a few years and just because the Darragh video gained so much support from all over the world, from Irish people who don't live here anymore especially in Australia and America and it really resonated with them. I just thought it was too good an opportunity to miss, like not trying to capture that engagement in the charity campaign.
"So then it actually stemmed from Jim Harte writing the Busy Man song and he sent it to me and I just thought I could sell this song and make money so let's turn it into something that will actually help the wee children that aren't going to have this Christmas. It's what I always do every year but it was just great to have that extra interest around the song and I knew I could create a huge campaign for that charity endeavour.
"We launched the song as a single and it was unbelievable. We raised £102,000 just based on the Busy Man campaign and we turned it into £250,000 worth of stuff to donate because we worked with influencers to spend it. So actually, Darragh's wee video caused all that to happen."
Caroline, a former children's clothing store owner said she wanted to ensure her children were part of what they were doing and understood the importance of giving back to those less fortunate.
"I explained to the kids what it was about and they are very much part of what I do now and they know why it's important. I told Darragh and Pearse, when they were up helping us with the warehouse and sorting the toys, about what it all means and that was important to us as well."
From there the O'Neill family embarked on a campaign with local producer Dale Farm to recognise other brilliant acts of kindness happening right across Ireland.
"They wanted to team up with us as a family to find out about other people who are doing good things, it was amazing to be involved in that.
"To hear from people all over Ireland doing everything from simple things like baking for people during lockdown to dedicating a song every day on Facebook, I think just because of the year that it was kindness and goodness that really helped people feel like they could get through it.
"The kids got involved in that too and they helped with the video and I let them get involved with the Zoom calls we did with the winners and see why these people were good. so that was a lovely campaign to be involved with," added Caroline.
Reflecting on the viral video which has popped up right across the world, Caroline admits it was just by chance she started to record her son's brilliant chat.
"I said to Gerard [my husband] 'I got a deadly wee video of Darragh today. He just kept firing out everything he was doing and he had all these things he was doing and I was asking him who's John Paul and who's Brian G and he was answering away. And obviously, I post family content anyway on my page and I shared it that night and oh my God! it was mental, our lives changed forever," laughed Caroline.
So how has family life changed for Darragh, now five, and the entire family since that viral video in October last year?
"We went to Donegal last week and I'm not joking, I can only say it was a glimpse of what it was like if you were famous. It was unbelievable. We were walking down the street and people would be like, 'it's the busy man' and then we were on the beach and people were coming up to us.
"And dear love him he's not dying about it, he's just innocent so I never pass any remarks and just go 'aye he's busy surely', but it's all such a feel-good thing to be part of, it's all been so positive and such a great experience for us as a whole family."
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