In colleges, events often bring students together, marking a moment of unity and celebration. But Henry Hardeman, founder of Veritas Social, believes that producing those events can often be a fragmented experience. In his view, student organizations often experience opaque pricing structures and inflated costs when curating college events. Veritas Social was created to challenge that status quo.
Founded in July 2025, the company is a talent booking and event production company built on Hardeman's experiences in the entertainment industry over the past four years. Veritas Social positions transparency as a business principle and a competitive advantage, particularly for fraternities and student groups navigating high-stakes events with limited experience and budgets. "Many student groups don't have the institutional knowledge to integrate pricing," he says. "And lacking that vigilance may leave them subjected to exaggerated costs." Veritas operates on a premise of clarity, fair principles, and long-term trust, with a goal to generate better outcomes for everyone involved.
Hardeman's views on college event production discrepancies stem from his own experiences. A finance student originally from St. Louis, now based in Alabama, he entered the event world during his fraternity days, planning social functions for his own fraternity before working with established touring and festival operations.
"I realized pretty quickly that some companies were doubling or tripling what the artist was actually asking for," Hardeman says. " I felt I could do this fairly and still build a strong business."
His professional background spans large-scale college touring shows and national music festivals, where he worked across promotion, marketing, PR, and artist relations. That exposure, he emphasizes, shaped Veritas's operating model. Hardeman notes that the company reflects his dual understanding, being on both sides of the business. "I've been in their exact position, planning these events with a lot on the line," Hardeman explains. "That's why relatability matters just as much as professionalism."
Veritas Social offers a turnkey approach that includes talent buying, event production, marketing, and promotion, with additional production needs outsourced as needed without inflated fees. Clients can approach the company with a defined budget along with an aspirational artist or an event concept. From there, he notes, the relationship becomes consultative. "I don't want this to be a one-time transaction," Hardeman says. "I want to grow with these organizations and make each event better than the last. That means explaining why security placement matters and how promotion actually drives attendance."
Events are scoped two to six months in advance. "Doing this can allow us to build a detailed production schematic that can align with the client's budget realities," he says, explaining that this enables the company to manage volume without compromising on production quality. Marketing assets, media buying, and graphic design are coordinated early, while ground promotion is amplified through digital advertising and co-promotion across social channels to extend reach beyond the host organization.
Veritas's approach to financial transparency extends to collaborative planning with each client. Where sensitivities regarding budget can be discussed in advance in order to alleviate financial concerns. "That's how trust is built." Says Hardeman.
Aside from fraternity events and campus concerts, Veritas Social also produces ticketed shows and sources sponsors seeking authentic access to Gen Z audiences. Hardeman points to initiatives such as wellness-led run-and-music hybrids as evidence of the company's evolving creative scope. "We're calling it run-and-rave fests," he adds.
Veritas Social aims to scale nationally while preserving its core ethos. Hardeman envisions a larger team, deeper campus representation, and expansion into venue-based talent buying. "I want to be known as a company that provides value and quality while still practicing fairness," he says. "If we can protect students from predatory practices and still deliver unforgettable events, that's success."
