This course is run in partnership with Stratford-upon-Avon Literary Festival 2015. The festival’s programme offers a range of events of all different styles encompassing talks, panel debates, workshops, in-conversations and readings for both adults and children, from 27 April until 2 May in Stratford-upon-Avon.
If you’re the sort of person who spends most of your time sourcing, preparing and dreaming about food, writing is a great way to share your knowledge and passion. Whether you want to spread your love of a particular cuisine, offer nutritional tips, or share your home-cooked recipes with the world, this interactive course will help you get started as a food writer or blogger.
Award-winning Guardian food writer Felicity Cloake will teach you how to write about food to a high standard and pitch your ideas with confidence. You’ll learn the key skills of effective food coverage, including how to write sparkling content and irresistible recipes. You’ll also take part in practical exercises to put your new skills to work, and learn how to use social media to spread the word about your writing, recipes and passion.
This course is for you if…
- You’re an aspiring food writer who wants to learn how to write – and pitch – in various formats
- You’re an existing food blogger who wants to up your game, either by improving your blog, building your audience or pitching for paid commissions
- You’re an aspiring food journalist, or a journalist in another field who wants to move into food writing
- You spend most of your spare time taking pictures of food to share on Instagram, and think you might want to start a blog or get into food writing
Course description
This informal evening course teaches aspiring or practising food writers how to create high-quality content for the web or print. It covers everything from blogging and social media to recipes and long-form print articles. Attendees will get involved in fun practical exercises during the class. Topics covered on the evening include:
- The craft of writing: structure, rhythm, language and self-editing
- How to find your style as a food writer
- The nuts and bolts of recipe writing: from selling the dish to the reader, to writing a foolproof method
- Popular formats and how to use them: features, interviews, recipes, topical pieces, and more
- Career vs hobby: exploring different types of food writing
- Food blogging: taking the plunge online
- Recipe-writing: an exact science
- The importance of self-editing
- Getting serious: pitching ideas to editors
- Group food writing exercise
Tutor biography
Felicity Cloake is the author of the Guardian’s How to Make the Perfect column and three recipe books, Perfect, Perfect Too and Perfect Host. She is also a freelance journalist and food columnist for the New Statesman. In 2011, Felicity won the Guild of Food Writers Food Writer of the Year and New Media awards. You can read her writing for the Guardian here.
Details
This course has now passed – but we update our programme all the time. For information on our full range of masterclasses, sign up to our newsletter, follow us on Twitter, or keep an eye on our calendar.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
