If you want to boost your readership where better to advertise than in a rival publication? That's what the Dundee-based publisher, DC Thomson, did at the weekend.
It took a full-page advert in the Scottish edition of the Daily Mail (circulation: 112,000) to promote its weekly magazine, The People's Friend (circulation: 347,000).
The ad, which appeared on page 96, offered a 20% discount on its one-year standard subscription of £50.
Source: AllMediaScotland
