When you only have 140 characters to express yourself, you have to make every one count. This fantastic masterclass with social media consultants Simon Badman and Ed Goodman will teach you how to optimise the impact of your Twitter feed – whether you tweet from a business or personal account.
During the day, you’ll learn everything from how to set up a winning homepage, to how to build a loyal and engaged following. You’ll also receive advice on using analytical tools, as well as how to use Twitter advertising to achieve the results you want. Along the way, Simon and Ed will share tips and insights from their many years of experience in in the field of social media training and marketing. Come along and find out how a few simples strategies can make your Twitter feed stand out from the crowd.
Course content
- Your Twitter homepage – how to make it the best it can possibly be
- The benefits of optimising your Twitter account
- Tweeting best practices, including hashtags, pinned tweets, images and videos
- Advice on using external apps such as Vine & Periscope
- Advice on how to boost your popularity on Twitter
- Going viral – and piggybacking on existing trends
- Advice on using platforms such as Tweetdeck and Hootsuite to organise and schedule tweets
- How to make your account easier for people to find
- How to improve your social media strategy
- Twitter lists – how to use this valuable tool
- Twitter etiquette – the do’s and don’ts
- How Twitter adverts work
- Using paid advertising to reach a wider audience
- How to calculate your Twitter influence
- Evaluating and measuring your feed using Twitter Analytics and management tools
- Q&A
This course is for you if…
- You want to build your brand or expand your business through social media
- You’re keen to find ways to boost the impact of your personal Twitter feed
- You tweet as part of your job – for instance, in PR or marketing – and want to make your tweets and Twitter strategy more effective
- You’re considering hiring a social media coordinator, and want a better understanding of the responsibilities and potential of the role
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Tutor profiles
Simon Badman is a social media trainer for SocialB, and a marketing and communications professional. He was previously a communications manager at Sport England, before heading up communications at the YMCA. Over the years, Simon has implemented numerous external and internal communication strategies and campaigns for clients including the BBC and ITV. Find Simon on Twitter here.
Ed Goodman is a start-up coach and a social media trainer for SocialB. He has a real passion for mentoring and training start-ups and small businesses to help achieve their business goals – over 10,000 have benefited from Ed’s knowledge to date. He is also the co-author of New Business: Next Steps, a guide to managing, marketing and growing small businesses. Find Ed on Twitter here.
Details
This course has now passed – but we update our programme all the time. For information on our full range of masterclasses, sign up to our newsletter, follow us on Twitter, or keep an eye on our calendar.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
