Consumer migration online hasn’t eliminated the need for good salespeople – it’s simply transformed how they need to work. This course demonstrates how social platforms and techniques can be mapped to every step of a typical buying decision, and how this can benefit your business.
You’ll learn to better understand consumers, and how to influence a considered buying decision by appealing to their logic – and their emotions. You’ll also find out how to keep a conversation going to nurture customers who aren’t yet ready to buy. By the end of the evening, you’ll understand how to create a strategic plan for using platforms such as Facebook, Twitter and LinkedIn to enhance your reputation, improve customer loyalty and drive sales.
This course is for you if...
- You work for a SME and want to learn how proactive use of social media can drive sales and build loyalty
- You work in a marketing, sales or business development team for high value or complex products
Course content
- How people really buy
- Mapping messaging to the different stages of a buying decision
- What to say, how to say it – and when
- Influencing your extended audience
- Social media sales techniques for businesses
- Real-life examples
- Q&A and group discussion
This comprehensive course can be tailored to the needs of your team. Please contact alastair.price@theguardian.com with the title of this course in the subject line for more details.
