- Book now – Monday 8 February 2016
-
Book onto alternative dates – Wednesday 13 April 2016
Instagram is a fantastic way to build your brand’s online presence. During this three-hour masterclass with social media consultant Julie Falconer, you’ll learn why the most successful brands are incorporating images into their marketing strategies – and how you can use Instagram to increase your own following.
Whether you work in marketing or PR, or want to grow your own business, you’ll receive in-depth advice on how to create great Instagram images and build communities around your brand. Plus, you’ll get involved in fun practical exercises on your smartphone or tablet, where you’ll learn how to make your content stand out from the crowd.
Content
- How can Instagram benefit your business or brand?
- Creating a compelling profile
- The key elements of good Instagram photography
- Growing your presence on Instagram – including using hashtags and @ mentions to best effect
- Tips for using Instagram to engage with new and existing customers
- Using Instagram to achieve goals for your business or personal brand
- How to monitor the impact and success of your content
- Practical exercises: use your smartphone or tablet to create and edit images during the class
- Q&A and group discussion
Course requirements
- Attendees should be familiar with the basics of Instagram and have an account they can log into during the class
- In order to take part in practical exercises, attendees should bring along a smartphone or tablet (and charger) with the Instagram app installed
Tutor profile
Julie Falconer is a London-based writer and consultant. She runs the award-winning blog A Lady in London, for which she has developed a strong social media presence on Instagram. She has been listed as a top 20 travel Instagrammer by Esquire and Harper’s Bazaar, and Instagram has highlighted her as a suggested user. Find her on Instagram here.
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- Book now – Monday 8 February 2016
- Book onto alternative dates – Wednesday 13 April 2016
Details
Date: Multiple dates available
Times: 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £99 (includes VAT, booking fee and drinks)
Event capacity: 36
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
