Studies indicate that while around two thirds of all new business ventures survive at least two years, only 50% make it to the five-year mark - and only one third celebrate 10 years in business.
The rate that companies fold has changed very little over time, and these figures are consistent across a range of industries. Why do so many businesses fail? Could the answer lie in doing something you truly believe in?
Enter Simon Alexander Ong, a business strategist who has worked with the likes of Virgin, Barclays and Microsoft. Learning through the lens of his years of expertise, you will be shown how you can realistically turn your passion into a profitable business, or utilise it to boost the success of your current business.
Not only will you learn how to spot and avoid some of the many common challenges that businesses face, you will come away with an understanding for marketing a concept for little to zero cost, how to be seen as a true innovator in your industry, how to accelerate ahead of your competition, and how to get audiences talking about your products on your behalf.
Ultimately, and most importantly of all, you will come away with the phenomenal power of truly embracing an entrepreneurial mindset.
Course content
The importance of vision in building a successful business
How to market your business without spending a penny
Get audiences talking about your product or service
What it means to develop an entrepreneurial mindset
How to scale your business to reach larger audiences
Developing a powerful ecosystem for your business
Why branding matters
How to design an environment around you that makes it impossible to not succeed
Effective networking that gets people interested in what you do
Tutor bio
Simon Ong strives to inspire people to see their world differently and ignite their imagination, enabling them to lead purposeful and meaningful lives. He is an international speaker who has spoken at events organised by the likes of Google, Salesforce, O2 UK, Barclays UK, Virgin and Microsoft. His views - from his work as a coach and business strategist - have seen him featured on BBC Radio London, LBC Radio’s Business Hour, Forbes and Huffpost. Find out more about Simon here.
Details
Dates: Wednesday 12 February 2020
Times: Evening course, 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £99 plus £5.11 booking fee
Event capacity: 36
Complimentary refreshments included.
You may also be interested in...
Writing for business: How to create copy that has a real impact
Developing your presence, power and influence: An evening class with LSE Professor Dr Connson Locke
Sign up to our newsletter and you’ll be among the first to find out about our latest courses and special offers. You can also follow us on Twitter, and read our latest articles and interviews on our blog.
Information on Guardian Masterclasses
To contact us, click here. Terms and conditions can be found here.
All Guardian Masterclasses are fully accessible - but please contact us if you have any queries or concerns.
Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
.png?w=600)
