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The Guardian - UK
The Guardian - UK
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Set up your own studio and start creating, and selling, content without breaking the bank

How to start your own video production company in partnership with Rosenblum TV

Video Shoot - Kaleidico Digital Marketing
Video Shoot - Kaleidico Digital Marketing Photograph: Bill Rice/flickr

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If you’ve got great ideas for original video content, this course will give you everything else you need to turn them into a business. Renowned video producers Michael Rosenblum and Lisa Lambden give you a solid grounding in how the industry works, including how to find your niche in the market, what clients and commissioners will expect from you, and how to secure all-important meetings with potential distributors.

This highly practical course offers you the chance to get hands-on experience of some of the industry’s most crucial elements, as well as expert feedback from our tutors. Over the course of the day, you’ll create a viable pitch reel ready to show off to the world, and get first-hand experience of the pitching process, so you know how to do it justice. The course also covers the business essentials of video production, including how to work out budgets and price your services, as well as how to handle rights issues relating to content and music.

This course is for you if...

  • You’re an amateur content creator aiming to turn professional
  • You’re a camera operator looking to set up your own business
  • You run a website or YouTube channel and would like to bring your outsourced video production in-house

Course description

This one-day course mixes talks and workshops to demonstrate how to start and run a successful video production company, and provide practical experience of creating a pitch reel and pitching your work. Topics covered include:

  • What you need to start your own video production company
  • Researching your market and finding your first clients
  • How to pitch your ideas – and who to pitch them to
  • How to get a meeting with commissioners, and what they expect from you
  • Creating a realistic budget and pricing your work
  • Legal essentials for video producers
  • Practical pitching workshop

Tutor profile

Michael Rosenblum is a technology and digital journalism pioneer who has been on the cutting edge of the tech revolution for over 25 years. His company Rosenblum TV’s renowned video production bootcamp has enjoyed global success with clients including the BBC, Conde Nast, New York Times and United Nations. He is the founder of The Travel Channel Academy, New York Video School and NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. He also founded Current TV in partnership with Al Gore.

Lisa Lambden is the Managing Director of Rosenblum TV and runs a group of media companies based in New York, producing video journalism-driven programming, consulting on digital media projects and training thousands of people worldwide to create video content. Lisa is also the creator and managing director for New York Video School and a founding partner of The Travel Channel Academy. Prior to joining Rosenblum TV, she spent 17 years with the BBC, holding a wide range of positions from on-air reporter to running TV newsrooms.

Details

Date: Sunday 12 July 2015
Times: 10am-4pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £249 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 24

To contact us, click here. Terms and conditions can be found here.

Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.

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