Whether you want to set up a stall at your local market, or tour the food festival circuit, this masterclass will help you get your street food business off the ground. Speakers from some of London’s leading street food businesses, including Rainbo, Capish? and Crabbieshack, explain the nuts and bolts of starting a food business – from how to secure a pitch, to how to create a fantastic brand.
In the space of just three hours, you’ll learn how to find a niche for your business and start testing the market. The evening also includes invaluable advice on what to expect during your first three months as a foodie entrepreneur, preparing you for the practical and psychological challenges of starting a brand new business from scratch.
Course content
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Dougie Robertson-Ritchie, founder of Crabbieshack, explains the nuts and bolts of running a street food business – including how to secure a pitch, create a brand for your product and test the market
- Rainbo co-founder Xochi Balfour on social entrepreneurship, and the practicalities of working from food trucks and gazebos
- Rachel Jones, founder of Capish?, discusses branding and marketing, and gives advice on bringing your street food business indoors
This course is for you if…
- You’re interested in starting up a street food business, whether a food van, market stall or pop-up
- You want to set up a profitable food business, or successful social enterprise
- You already run a food business or eatery, and want to learn how to get involved in the street food scene
Tutor profiles
Rachel Jones is the founder of Capish? an Italian-American street food company in London. Founded in 2012, they are part of the KERB collective and regularly appear at Street Feast events. They have also run a number of pop-ups and kitchen residencies. Find Capish? on Twitter here.
Xochi Balfour is the co-founder of Rainbo, a street food business specialising in gyoza and related accompaniments. They’re passionate about bringing healthy, colourful food to Britain’s streets. Rainbo works with Base, a Nepalese NGO, raising funds to rescue and rehabilitate child labourers in the region. Find out more on their website.
Douglas Robertson-Ritchie is the founder of Crabbieshack, a nominee for the British Street Food Awards. Prior to launching his own truck, Douglas trained as a chef at Bistrotheque and ran his own restaurant in Folkestone for two years. He also used to work for the team at acclaimed street food pioneers Jamon Jamon. Find out more on Crabbieshack’s website.
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Details
Date: Wednesday 23 September 2015
Times: 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £49 (includes VAT, booking fee and drinks)
Event capacity: 100
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
