Are you looking to launch a new food or drink product? Want to scale your business beyond a start-up? Don’t miss out on this unique class with renowned business development consultant Philip Banfield.
Through presentations, discussions and exercises, this class will help you to build a brand that makes your product exciting to customers, and a strategy that makes your company competitive. You’ll also receive expert advice on marketing, and learn how to tackle common hurdles in the food and drink industry. Whether you’re looking to start a new business or improve an existing one, the class is an unmissable opportunity for entrepreneurs to soak up advice, ask questions and get feedback.
Course content
- Your big idea – what is your product?
- The basics of branding – what makes your product special?
- Finance – is your product commercially viable?
- Getting ready for market – a step-by-step guide
- Manufacturing – from processing to packaging and outsourcing
- Costs – what to budget for and how to manage the unexpected costs
- Design – what works, and how to commission it
- Investment – how to pitch and how to get financial backing for your business
- Understanding the market – what is a brand, why is it important, and what can go wrong?
- Organisational behaviour – how to make the most of what you’ve got
- Go-to-market strategy – which customers and why?
- Q&A
Tutor profile
Philip Banfield is the founder and managing director of VentureField, a boutique consultancy that specialises in accelerating start-ups to launch and helping established businesses step-change their commercial performance. He is a former executive for companies including M&S and Associated British Foods, and has successfully advised brands including CafePod, Rebel Kitchen, Up&Go and Plenish.
Details
Date: Monday 18 April 2016
Times: 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £99 (includes VAT, booking fee and drinks)
Event capacity: 36
You may also be interested in...
- From pop-up to permanent: How to make it in the restaurant industry
- How to start an e-commerce business
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Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
