Learn how to start, run and grow an e-commerce business at this unique masterclass. During this three-hour lecture, you’ll learn how to set up your own website with Shopify’s e-commerce software. Plus, you’ll receive expert advice on how to develop your business model and attract customers to your online store.
Taught by e-commerce expert Alex O’Byrne, the class also offers advice on how to steer a business to profitability. Crucially, you’ll also learn how to increase your chances of success by testing your business model before investing in it. The course is ideal for anyone wishing to set up or improve an e-commerce business – no prior experience of retail or entrepreneurship is required to benefit from the class.
Content
- Defining your e-commerce business model
- Validating your business model
- Building an audience of customers
- Setting up a website with Shopify – or improving an existing one
- The 10 elements of an effective online store
- Expert advice on how to make your business more profitable
- Testing your business model – what to measure to ensure your success
- Plenty of time for Q&A throughout the class
More about your teacher…
Alex O’Byrne is co-founder of WeMakeWebsites, the highest-rated agency for Shopify in the UK. He speaks internationally on the topic of e-commerce and has spoken at Google, Digital Shoreditch and other venues.
Details
Date: Saturday 30 April 2016
Times: 10am-1pm
Price: £49 (includes VAT, booking fee and drinks)
Event capacity: 100
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Information on Guardian Masterclasses
If you have any questions about our programme, our contact information is here.
Terms and conditions can be found here.
Returns policy: Tickets may be refunded if you contact us at least 14 days before the course start date.
Please see our terms and conditions for more information on our refund policy.
