Some might say that spotting a content-free political ad is as simple as watching a political ad, well apart from the attack ads that tart the opponent as a Commie-and-illegal-alien-loving liberal. But FactCheck.org has a few bipartisan tips on how to spot ads that give you no sense of where the candidates stand on issues.
They looked at ads by Republican Mitt Romney and Democratic candidate John Edwards:
They are both appealing and vague, involving the listener emotionally while allowing the speaker to remain uncommitted. We'd call them misleading, except that they really don't make any factual statements.
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