You don’t need a background in the food industry to launch a successful comestible. There are many paths to success in the food business. Food vans and pop-ups have provided an organic way for brands to establish and nurture themselves. Or you could start your own food shop, even without a hefty chunk of startup capital.
This inspiring event features talks from entrepreneurs who’ve started their own food business – and succeeded. From the economies and challenges of scaling up a small-scale operation, to the best ways to approach major retailers and run your own store, our speakers will impart hard-earned wisdom learned from their personal experiences of breaking into the national food market. Come along and find out how a bit of elbow grease can make the impossible easy to achieve.
This course is for you if…
- You’re a small-scale food trader at local markets or through a single concession
- Your organisation has developed a food product that you’re keen to bring to market
- You already operate a successful food van or pop-up and want to learn how to expand or diversify
- Your company has launched (or are close to launching) a food business or product, either locally or online, and want to learn how to get it onto the shelves of major stores and national chains
Course content
- How to turn your idea into an investment
- The organic approach to brand development
- Marketing your new business
- Important moments along the journey – things the entrepreneurs wished they knew before they started
- What can set you apart from the rest
- How to gain stockists
- Strategies for positioning your product
- How to improve your chances of listing success
- Staying positive after knock-backs
- Tips on getting a book deal
- Sizzling shelf presence – key packaging tips
- Packaging that works in independent stores and supermarkets, and how to stand out in both
- Q&A and group discussion
This comprehensive course can be tailored to the needs of your team. Please contact laura.roberts@theguardian.com with the title of this course in the subject line for more details.
