- Sold out - Add me to the waitlist
So you’ve developed a delicious food product? Now begins the hard work of getting it onto the shelves. To do that, you’ll need to build a brand that makes your product attractive, and a strategy than makes your company competitive.
Mixing presentations, discussions and exercises, this highly practical course gives you the skills to workshop your product and tackle common hurdles in a notoriously competitive marketplace. Led by renowned business development consultant Philip Banfield, it’s an unmissable opportunity for entrepreneurs to get advice and feedback – and transform their business for the better.
Course content
- Your big idea – what is your product?
- The basics of branding – what makes your product special?
- Finance – is your product commercially viable?
- Getting ready for market – a step-by-step guide
- Manufacturing – from processing to packaging and outsourcing
- Costs – what to expect, and how to budget for the unexpected
- Design – what works, and how to commission it
- Communication and customer strategy – getting your message right
- Understanding the market – what is a brand, why is it important, and what can go wrong?
- Organisational behaviour – how to make the most of what you’ve got
- Q&A
This course is for you if...
- You’re confident you have a good food product but are new to the branding and business sides of the industry
- You’ve recently launched a food product and have encountered complications with your business – or simply want some expert guidance
- You’re a small-scale food entrepreneur seeking clarity about the food market from a business leader with relevant expertise
You may also be interested in...
- Stop procrastinating and start your own food business
- Food styling and photography with Rosie Reynolds and Jill Mead
Sign up to our newsletter and you’ll be among the first to find out about our latest courses and special offers. You can also follow us on Twitter here.
Tutor profile
Philip Banfield is the founder and managing director of VentureField, a consultancy that specialises in helping startups and established businesses step-change their commercial performance. A former executive for companies including M&S and Associated British Foods, over the past seven years Philip has successfully advised the founders, management teams and investors of many food, drink, health and beauty and retail businesses.
- Sold out - Add me to the waitlist
Details
Date: Tuesday 20 October 2015
Times: 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £99 (includes VAT, booking fee and drinks)
Event capacity: 36
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
