While the pandemic may have delivered a knock to in-person events, the digital events industry is booming - and with live streamed and pre-recorded interviews, festivals, gigs, stand-up shows, conferences and panel discussions now more accessible than ever, it’s no wonder.
As an events manager, marketing professional, event planner or as someone looking to discover more about the expansive digital market, how can you apply your foundational knowledge about what does and doesn’t work, to produce your own successful event? Whether you’re looking to host online parties, curate special live streamed conferences, or replenish an old in-person festival with global outreach, this is the masterclass for you.
Enter Jane Morley, founder and director of award-winning events agency Superglue. Under her expert leadership, you will learn how to apply your skillset to the digisphere, to plan and execute events that have just as much impact as those that are in-person. You will unpack the design fundamentals, digging deep into your target audience and how to approach them. You will explore online platforms for hosting your events, and will learn how to budget. Crucially, you will also be guided through how to keep your participants engaged once your event is up and running.
After completing this course, you will be able to design and host your own online event, keep your audience locked in, manage sponsorship, and create personalised experiences - making this an essential workshop for anyone looking to make the most of an enhanced demand for accessible online events.
Course content
Designing your event: the fundamentals, your audience, and how to reach them
Event strategy
Finding the best platform for your event
Budgeting
Keeping participants engaged
Sponsorship and exhibition areas
Hybrid and blended events
Creating personalised experiences online
The value of online events
This course is for…
Event Managers who are looking to upskill for the digital landscape as well as new event planners who want to know the key components to a successful online event
Marketing professionals and PA’s who want to expand their remit into the digital events space
You will be sent a link to the webinar 2hrs before the start time of 2pm (BST).
Tutor profiles
Jane Morley is the founder and director of Award winning events agency Superglue. She has 17+ years’ experience producing and delivering exceptional events across the cultural, creative, and commercial spectrum. Jane specialises in live and online conferences, awards ceremonies, immersive experiences and brand activations as well as venue theming and installations. Clients include Coca Cola, 02, British Land, Royal Opera House, London 2012, D&AD, VCCP and Swingers Crazy Golf among others.
Details
Date: Monday 19 July 2021
Times: 2pm-5pm (BST)
Price: £99 (plus booking fee)
Event capacity: 60
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
2pm BST | 3pm CEST | 6am PDT | 10am EDT
Information on Guardian Masterclasses
To contact us, click here. Terms and conditions can be found here.
All Guardian Masterclasses are fully accessible – but please contact us if you have any queries or concerns.
Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
