Course overview
How much influence does a companies brand have and how to measure it has become increasingly important in the last couple of years. This courses teaches you the effective steps you can take to help you monitor how your brand is being received and consumed by your audience.
Course content
- Discover what it takes to be an influential brand••Who the most influential brands are in the UK
- What the key drivers of influence are by category.
- Delver in to the results of the Guardian’s influential brands research - http://www.theguardianinfluentialbrands.com/ - a survey of 2000 UK consumers and their opinions of the nations top 200 brands.
- What’s the key driver of influence for your brand? Explore case studies that tap in to how brands are leveraging consumer trust
- Positive approach to story telling to grow Your influence.
Booking information
This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com
