Nielsen points out that publishers are having to look at different ways of assessing visitor numbers and usage, mostly because new technologies such as Ajax refresh page content without actually refreshing the whole page. That means the data would show a user had only viewed one page, but actually the content would have changed many times. Ah, the delights of web statistics...
Google is the most popular website in the UK in terms of page views, according to new data from Nielsen NetRatings. Nielsen only monitor home and work web use - so not public web services or education - but put Google's page views for the month at 3.78bn. Facebook was the most popular site in terms of pages per visitor, with an average 466 pages visited per user during February. Bebo was a close second on 436 pages for the month. eBay recorded the most time spent with a total 27.9m hours; online game Runescape recorded the highest average time per user at 6 hours 32 minutes - nearly double that of the Electronic Arts site.
Comcast joins News Corp/NBCU video project
Media giants News Corp and NBC Universal recently announced they would partner for an online video project due to launch this summer. The idea is to compete with YouTube by offering TV and films online through a network of sites including AOL, MSN, Yahoo and MySpace. The two have just announced a distribution deal with Comcast - the biggest cable firm in the US with 11.5m web customers alone - which will involve Comcast both as a distributor and as a content provider. Comcast shows will include E!, Style, G4, Versus and Golf Channel.
Bad news for US web radio
The legal battle over a proposed increase in royalty payments for web radio stations has taken a turn for worse. A panel of copyright judges have thrown out a request to reconsider the increase. It is just as hard to make money in web radio as with most other web services and this is still a very young industry, so the fear is that the increases will force some smaller companies out of business and force other services to cut back.
In the words of TechDirt: "The recording industry apparently still hasn't figured out that it can expand its market by letting people promote the content for it. Instead, it wants to charge for that promotion, in a short-sighted effort to charge for every use of the content, even ones that expand the market and allow the overall industry to make much more money."
IPC's digital development director
IPC Southbank has recruited Julie Stuckes as its new digital development director, poaching her from Future Publishing where she was head of new media operations. Amongst other things she will be working on a new homes website and a site for fashion magazine In Style.
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