Recruitment has almost entirely shifted online, making it theoretically quicker and easier to apply for jobs. But because employers have different screening processes, candidates have to be flexible to make sure their applications stand out.
Some online applications involve creating an account to track your application, while others can be downloaded. Employers may ask you to take part in a variety of tests or even record a video. Whatever the requirements, the same principles for a successful paper application apply to online ones.
Give yourself enough time
Six out of 10 applicants quit in the middle of competing an online application because of the complexity or the number of screening questions, according to recruitment site CareerBuilder.
Setting aside enough time to complete an application is important, especially if there is no “save and return” function, meaning you have to complete it in one sitting. Make sure you are in a calm and quiet environment – completing it at your desk during your lunch hour surrounded by colleagues may not be conducive to producing quality work. And don’t leave it until just before the deadline, as the recruiter may decide to close the vacancy early.
Be prepared
Check what is involved in the application before you start. Some employers use personality and scenario tests to screen candidates before they even get to the application point. If this is the case, make sure you have read and absorbed the job description and specification so you can really understand what the employer is looking for. Similarly, if it’s a video application, where you’re given the questions in advance to answer, prepare what you are going to say. It’s unlikely there will be an editing function, so you have to get it right first time.
If you’re completing a personal statement as part of the application, make sure you demonstrate how you meet the required competency or skill. The Star technique can help to structure your examples. Make sure your CV is to hand so you can access your dates and employment and education details easily.
Look at the job advert, description and person specification and make sure you use the employer’s language when describing your experience.
Be organised
Make sure you save a copy of what you submit. If you get called to interview you need to know what you said and if you’re applying for similar jobs you can re-use some of the examples.
If the application requires you to send in a copy of your CV, make sure it’s saved as a PDF so the formatting and content remain intact, regardless of how it’s opened. You don’t want your hard work to be binned because the recruiter failed to open the file.
Always label your documents or attachments clearly, stating the job title, your name and date. Make it easy for your potential manager to access your information.
Create an impact
Even though you’re filling in boxes, your application still needs to stand out. Think about how you can demonstrate your unique qualities and the value you can bring to the organisation.
Demonstrate that you can spot trends and have opinions in your area of expertise. If you’ve written a blog, had something published or spoken at an event relevant to your work life, include a link in your application. Don’t be afraid to communicate your enthusiasm and interest for the job and company.
The future of recruitment will become even more technology-based, so now is the time to embrace it and become a master at completing applications online.
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