At this year’s Changing Media Summit, News UK’s Dominic Carter and the BFI’s Kerensa Samanidis explain how they’re making video video work within their own businesses.
Dominic discusses how The Sun needs to operate at scale to be successful. He believes storytelling with video can take emotional engagement with stories to another level, and that making the video engaging is much more important for likes and shares than worrying about length.
Kerensa explains their decision making process during development and the launch of their online video platform, BFI Player.
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