With the UK's largest publishing companies reporting falling profits, it's easy to assume that the future is gloomy for professional writers. But technology and market forces have conspired to create a perfect storm of opportunity and possibility for self-publishing.
Being a self-published author has never been easier and, if done effectively, it's an increasingly viable career path. But turning a hobby into a profession requires perseverance and planning.
Practice makes perfect
It's only through continual writing that you will be able to develop your style and improve the ongoing quality of your work. It's very easy to be forgotten in the fast-moving world of publishing, so continuing to bring out new work will not only enhance your skills but help to keep the revenue flowing and raise your profile.
Perseverance is key – although incredibly rewarding, writing can also be one of the most frustrating and indeed difficult careers. It isn't easy conjuring up plots, never mind getting them down onto a page or a screen. The best way of overcoming any struggle is perseverance, and this is no exception. Keep your goals and hopes at the forefront of your mind and keep at it. Putting that final word on that final page is worth it.
Being confident in your writing will benefit your work, but remember to stay objective. I call it swagger – it's the same principal as appearing confident in social situations. Readers can tell when an author is writing with confidence and boldness and they respond to it. At the same time, don't be afraid to have others that you respect critique your work; be prepared to take their criticism and tips.
Keep publishing professional
Because of the ease of self-publishing, sloppy editing and amateur-looking covers have become commonplace. But it's crucial to always strive for the best-quality work. There are plenty of affordable freelance editors out there who can nip any silly mistakes in the bud. If you are looking for help with covers or design, you can also use crowd-sourcing websites like crowdSpring, which are convenient, affordable, and open to huge communities of designers who will bid for your project.
Take advantage free technology
One of the best things about self-publishing is the software and technology available for free. One of my personal favourite providers is the Kindle Direct Publishing (KDP) platform. It's an easy-to-use online portal for authors that lets you self-publish your ebook for free – and can give you up to 70% in royalties.
Don't ignore paperbacks
Many people wrongly associate self-publishing as exclusively e-publishing. In fact, by restricting yourself you can miss out on an important revenue stream and a raft of other marketing techniques including those all-important book signings. There are a range of print-on-demand companies out there, such as Amazon's CreateSpace and Lightning Source. Through these, you can print as many books as you like, when you like and, unlike traditional publishers, you don't have to make a huge initial investment.
But keep your wits about you – unfortunately there are some companies out there that prey on the fact people know little about self-publishing. They offer publishing packages that are over-priced and packed with hidden costs and grandiose jargon.
Build an online presence
A website is the first step as it's generally the first port of call for people looking to find out more about you. Websites like Wix allow you to build your own site quickly and easily.
Develop an online network to promote your work by engaging with people on a personal level – and treat your readers like royalty. Remember, by engaging with your readers, they are far more likely to keep an interest in your work and spread the word.
Get people talking
Authors thrive off their readers' reviews. People like to know what other people think before committing fully to a purchase, so reviews and star ratings are essential. By garnering ratings from as many of your readers as you can, you turn each of them into an ambassador for your book. Review sites and blogs can also get you great exposure.
Above all, give it time and effort. Success doesn't happen overnight, no matter what they say. Sometimes it may seem that you're not getting anywhere fast but, like your writing skills, marketing also takes time and effort to develop. Keep that in mind and keep persevering.
Ben Galley is a self-published author and founder of SHELF HELP
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