Pop-up shops come in many shapes and sizes – from standalone kiosks and stalls, to spaces within existing shops. If you’ve got an idea for a pop-up venture, or want to move your online business into a physical retail space, this masterclass will help you to achieve your goals.
Led by creative business expert Abigail Freeman, this evening class includes practical guidance on how to find and rent space, plus insider knowledge on the costs and challenges of pop-up retail. You’ll also receive tips on how to devise a pop-up concept that suits your own business objectives, as well as advice on how to ensure your pop-up stays up.
Content
- An overview of pop-up retail and shop sharing
- Where to start – objectives, concept, budget, location, timings and more
- What to expect – benefits, challenges, costs and opportunities
- How to get a new pop-up venture onto the high street
- Advice on how to find and rent space in existing shops
- Tips on moving an online business into a physical retail space
- Business planning – how to create objectives for your own pop-up venture
- Q&A and practical exercises
Tutor profile
Abigail Freeman is a creative business expert, and director of marketing and partnerships for We Are Pop Up, a leading marketplace for short-term retail. She has previously worked with clients including University of the Arts London and the UK’s innovation agency, Nesta. Abigail is also a mentor at UCL’s MSc in technology entrepreneurship. She tweets @abigailfrmn.
You may also be interested in…
- How to deliver a business pitch and attract investment
- How to use social media to drive sales: A one-day workshop
Sign up to our newsletter and you’ll be among the first to find out about our latest courses and special offers. You can also follow us on Twitter, and read our latest articles and interviews on our blog.
Details
Date: Wednesday 23 March 2016
Times: 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £49 (includes VAT, booking fee and drinks)
Event capacity: 100
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
