This course will teach you the key skills you need to know to take your idea for a digital business from the drawing board into the real world. You’ll learn everything from how to set up a company, to how to design a product, target a customer base and capture users. You’ll also learn the basics of marketing a new digital business, and receive practical tips on how to attract investors.
The course is led by Tom LeBree of rehabstudio, a creative technology company that helps companies like Google, Disney and YouTube come up with new digital products and market their existing ones. During the course, you’ll collaborate with other attendees on a digital startup that will be conceived and launched over the course of the weekend. Working on desktop computers, you’ll learn the key stages of launching a new business, giving you the skills to make real progress on your own venture.
This course is for you if...
- You already have an idea for an app, website or digital product that you want to bring to market
- You already run a small business and are looking to learn how to expand online
- You want to learn how digital businesses are designed and built
Course content
- Planning your business quickly
- Designing a digital product
- Product development
- Defining your brand and sales proposition
- Building a simple website
- Outsourcing – knowing what you can do, and how to cover what you can’t
- Marketing your product through social media
- Converting visitors into sales
- Tips for raising venture capital
- Practical exercises on desktop computers, with tailored feedback from the tutor
- Q&A and group discussion
Tutor profile
Tom LeBree is the strategic partner at rehabstudio, a creative technology company based in east London that helps companies like Google, Disney, YouTube and Red Bull come up with new digital products and market their existing ones. Currently Tom is working with MasterCard to launch a bankcard teaching young children how to manage their money.
Details
This course is no longer running – but we update our programme all the time. For information on our full range of masterclasses, sign up to our newsletter, follow us on Twitter, or keep an eye on our calendar.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
