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From being a tea-fuelled nation, the UK is now a global coffee destination. An explosion in local roasteries, coffee shops, vans and barista schools has made Britain a key player in the java world. This stimulating event gathers together some of the pioneering talents behind the coffee revolution to provide inspiration and instruction to artisans and entrepreneurs with creative ideas of their own.
Curated and hosted by Jim Cregan of ground-breaking brand Jimmy's Iced Coffee, this large-scale seminar features talks from Luke Suddards, co-founder of acclaimed cold brew pioneers Sandows, independent cafe founder Joel Lovett, and Bird & wild founder Ben Roberts. From crafting gourmet products to tips from world-class baristas, this event covers every staging post on coffee's journey from farm to cup, and shows how there's still room for inventive and passionate coffee fanatics to make their mark.
This course is for you if...
- You have an idea for a new coffee product, service or venue and want to know how to get started
- You want to know more about the emerging gourmet coffee scene and the players within it
Course description
This large-scale, full-day seminar explains the on-the-ground realities of today's coffee market, and the practicalities of launching a new coffee business – whether it be a venue, product or service – from initial development to marketing your brand through social media. Topics covered on the course include:
- Speciality coffee, from crop to cup
- Direct sourcing speciality beans
- The craft of roasting
- Creating the perfect cup
- The origins and science of cold brew coffee
- Creating a coffee brand – from sampling to surviving your first few weeks
- How to get a product onto the shelves that matter
- How to mix commercial and social aims to make your passion a force for good
- How to set up your own, truly independent cafe
Tutor profiles
Jim Cregan went to Oz after getting fed up of UK winters. During his trip, he found the phenomenon of ready-to-drink iced coffee. After returning home to the UK, he realised that nobody made anything close to what he had on his travels and decided to make his own. He teamed up with his sister Sooz, and formed Jimmy's Iced Coffee in November 2010. Five months later they sold their first carton in Selfridges. Since their launch, they've gained listings with Tesco, BP, WHSmith, Waitrose, Budgens, Welcome Break and Ocado. Their strap line is 'Keep Your Chin Up' and is the foundation of what Jimmy's is all about.
Luke Suddards is the co-founder of Sandows London, the capital's first cold brew coffee specialists. Luke was previously a manager and barista at TAP Coffee in Soho where he met business partner Hugh Duffie, and the pair began developing the brand story, recipes and packaging for Sandows. Launched in April 2014, the boys have now sold 6,000 bottles in under six months. Winners of the Young British Foodies Coffee category for 2014, Sandows has been called the 'connoisseurs choice' and 'the king of cold brew coffees' and has gained substantial coverage in the media this summer.
Joel Lovett has worked in the hospitality industry for over twenty years in the UK and abroad, including bars, pubs, and hotels, as well as food and drink provision in private game reserves and private islands, including Richard Branson's "Necker Island". On returning to the UK and struggling to find places to hang-out that also had great coffee and friendly service, he set about creating his dream cafe. Cafe Boscanova opened in 2007 serving top quality coffee, with a huge focus on customer service. Cafe Boscanova now has a sister coffee bar in Bournemouth called South Coast Roast, runs a barista training program, is building a micro-roastery and operates two other venues. Joel's time is divided between the cafes and private consultancy work with other start-up cafes.
Ben Roberts is the founder of Bird & Wild. Established in 2013, Bird & Wild focuses on sourcing wildlife-friendly coffees from forest farms around the world. They have their own dedicated organic roastery in Dorset, where they roast and pack all of the coffees by hand. Bird & Wild started with one coffee from a group of farms in Ethiopia (from where they still buy coffee each season), and have since grown the range to include coffees from forests in Peru and Honduras. Bird & Wild is stocked in a host of independents, organic supermarkets Planet Organic and As Nature Intended, and are also launching in March with Abel & Cole.
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Details
Date: Sunday 15 March 2015
Times: 10am-4pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £129 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 100
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
