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Evening Standard
Evening Standard
Amy Francombe

How to get the full Beyoncé Renaissance tour merch experience in London

It was perhaps the most talked about event of the year — and for good reason. To many Beyoncé is this generation’s greatest performer, whose music catalogue is already written into history. Understandably then her 56-date Renaissance tour not only broke records, but bank accounts too. Then, there was the merch.  

Beyoncé at the Renaissance film world premiere in LA (

For fans unable to buy (or afford) the eye-watering ticket prices, you’re in luck. The singer is set to release, “Renaissance: A Film by Beyoncé,” on December 1 worldwide, where theatre-goers will be able to witness the near-three hour spectacle on the big screen. Considering first day presale ticket sales reportedly amounted to $7 million — and that was all the way back on October 1 — cinema seats are as coveted as the concert ones were. Luckily Flannels has got your Renaissance fix covered either way. 

To coincide with the concert documentary release, the luxury retailer will be exclusively stocking the 16-piece Renaissance merch collection in their London, Liverpool and Sheffield stores from December 1.

"We’re so excited to be teaming up with Parkwood Entertainment again. The first Renaissance Flagship was an absolute highlight in a year of activity at Flannels X – the response was overwhelming – so this time we knew we wanted to bring the experience to more stores in the UK," says Beckie Stanion, Frasers Group CMO of the partnership. They’ll also be honouring the mega star’s affinity for all things silver (with Beyoncé dubbing her all-silver concert dress code her “House of Chrome”) with special edits of their favourite chrome pieces (think Diesel’s chrome 1DR bag) and a special appearance from the encrusted horse, dubbed Reneigh by fans, which was ridden by Beyoncé in her closing number.

However, considering how integral merch has become to the concert experience, with some fans queuing for up to three hours for Renaissance branded bits, many are most thrilled for another chance to cop a “COZY” fan and “UNIQUE” logoed hoodie. 

Following a summer of blockbuster stadium shows, concert merch has reached peak craze. According to Forbes Taylor Swift individually netted around $87 million from merch sales at her equally record-breaking Eras tour, while The Rolling Stones even called in British designer Paul Smith and KidSuper founder Colm Dillane to co-design chic album sleeves and tees. On Madonna’s current sell-out show the iconic artist has also infused her fashion know-how into fabulous tees featuring vintage shots (Jean Paul Gaultier conical bra included, of course) with her body warped into contortions. 

Taylor Swift on stage in Arizona (Getty Images for TAS Rights Mana)

It’s not just musicians either: even Gwyneth Paltrow’s much-memed ski crash trial had a (sold-out) merch line accompany it (as well as a musical retelling reportedly out next year). While Jonah Hill released an unsavoury merch line featuring the words “Complete relenting control” amid claims from his ex-girlfriend that he was emotionally abusive during their one-year relationship. Depressingly, it sold out.

Nonetheless, Flannels partnership with Parkwood Entertainment (their second this year, having launched The Renaissance Flagship back in May during Beyoncé’s five-day London leg) confirms merch has been 2023’s defining trend. And that it’s not too late to get involved in the prevailing Renaissance mania that's equally dominated this year.

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