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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

How to find new young newspaper readers

Attracting newspaper readers aged 18-34 is like the quest for the Holy Grail. This elusive group form an audience prized by advertisers, marketeers and media companies. But Barbara G. Cohen, president of a Chicago consulting firm carrying out research for the Newspaper Association of America, argues that they can be found by using a more sophisticated demographic approach, as her analysis suggests. (Via Newspaper Association of America)

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