Course overview
Social media is a powerful tool to not only communicate with your customers but also to make sales. This course will provide you with the skills and knowledge required to create social media campaigns that will drive sales and contribute to your bottom line.
Course content
Understanding your customer journey
- Profiling your social media audience as a segment of your wider audience
- Understanding how your social media activity works with other marketing communications
- Measuring when and how your customers engage with your channels
- Developing knowledge of what content is most popular
- Understanding your conversion funnel
What to say, how to say it and when
- Mapping your communications against the stages of the buying process
- Running promotional discounts through social media
- How to reach your extended audience
- Developing content that is engaging and sharable
- Utilising videos and pictures
Implementing your sales strategy and measuring its success
- Incorporating your social media sales strategy into wider marketing plans and general social media activity
- Running your sales strategy across multiple social channels
- What to measure – from reach to engagement and sales
- Tools and software for measuring your social media campaigns
- Setting benchmarks for success
- Analysing your performance and optimising your channels
Booking information
This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com
