The rise of e-commerce has changed the way consumers shop today. Social media plays an increasingly important role for the retail sector in terms of raising brand awareness and influence.
The ability to personalise offers and deals via social networks and target customers directly is an excellent opportunity for marketing and advertising. It is estimated the value of social media for retail will more than double in the next few years.
But what is the best way to tap into this trend? Join Amy Hobson, trainer at digital marketing agency SocialB, for a masterclass on developing a social media strategy for your retail business.
You will learn how to find your ideal target audience and how to manage your time effectively when using social media. In addition to live examples and case studies to show you best practices, Amy will also respond to any of your questions about social media and digital marketing.
Content
- Why social media is so important to your business
- Developing a successful yet simple social media strategy
- Audience targeting
- Integrating social media into your day-to-day activities
- Creating content: knowing how often to post and what content to create
- Driving engagement: techniques for maximising audience response and exposure
- Efficiency: the best tools to manage your social media while carrying out your day-to-day work
- Measurement: how to measure all your hard work and effort on social media
Tutor profile
Amy Hobson is a partner and a trainer with SocialB, where she specialises in social media and digital marketing for businesses. During her career, Amy has worked extensively within the retail and franchising sector for both national and international brands. She is passionate about sharing her knowledge of digital marketing with small and large B2B and B2C businesses to help them engage with their customers, drive sales and increase brand awareness.
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Details
Date: Wednesday 4 October 2017
Times: 10am-1pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £129 (includes VAT, booking fee and refreshments)
Capacity: 18
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