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The Guardian - UK
The Guardian - UK
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How to deliver a business pitch and attract investment

Luis Llerena via StockSnap
Luis Llerena via StockSnap Photograph: Luis Llerena via StockSnap

Whether you’re looking to attract investment or new talent, this masterclass will help you to frame your business in the best possible light. During this interactive workshop with Jonas Altman, you’ll learn the key elements of a strong business pitch, and how to review your current plan against best practice and case studies.

Over the course of the day, you’ll also discover tricks and methodologies to help you improve your business plan and strategy. Plus, you’ll learn how to create a pitch deck that responds to investors’ key questions, as well as how to articulate the value of your business with clarity and confidence.

Content

  • How to develop a plan and strategy that fits your current business needs, purpose and aspirations
  • Expert advice on how to convey the value of your business and improve your chances of securing investment
  • How to deliver a compelling executive summary
  • Creating a pitch deck – the 10 fundamental slides any investor will expect during a business pitch
  • The power of good storytelling – and its ability to do much of the work for you
  • Advice on researching your competition and attracting new talent to your team
  • Guidance on the current the investor landscape
  • Q&A and practical activities with opportunities for feedback for work carried out during the class

Course preparation

  • Before you arrive at the class, you’re encouraged to have thought through your business venture – and do a bit of research into opportunities you might want to take advantage of

Tutor profile

Jonas Altman is a managing partner at award-winning strategy and marketing firm Social Fabric. He has worked with leading clients including Sony Music, the BBC and the Guardian, and regularly advises a range of creative businesses and technology startups. He’s also an adjunct professor in innovation and entrepreneurship, and has coached businesses to win on BBC’s Dragon’s Den.

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Details

Date: Wednesday 24 February 2016
Times: 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £249 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 18

To contact us, click here. Terms and conditions can be found here.

Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.

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