In the digital age there is no way of knowing when your customers will want to join the conversation and ask a question of your brand, so having a permanent presence is key.
Content marketing, of all the marketing channels, lends itself best to an always-on strategy, which allows brands to seamlessly communicate with their audience.
This is especially important in today’s global marketplace where marketers must take into account the real-time nature of content and conversation.
Register now to participate in the DigiTalk from 3-4pm on Tuesday 10 March. Places are limited.
Our upcoming DigiTalk will be led by a panel of experts:
- Kohlben Vodden, co-founder at StoryScience, will kick off the session by looking at how to develop and optimise a data-driven content strategy.
- Ed Bussey, founder & CEO at Quill, will follow up with some insights on how to create content around an always-on strategy.
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Alex Cheeseman, head of brands & agencies at Outbrain UK, will end the session with a focus on how to then manage your distribution strategy before opening up the session to a live Q&A.
Ed Bussy, Founder and CEO, Quill
Ed Bussey is the Founder and CEO of global content marketing specialists, Quill. Prior to launching Quill in 2011, Ed was Chief Operating Officer at ZYB, an award-winning mobile social networking pioneer acquired by Vodafone Plc in May 2008. Ed was part of the founding team and Global Marketing Director of online clothing retailer Figleaves.com. Ed launched Figleaves.com into the US and acquired over a million online customers across 66 countries. Figleaves.com was acquired by N Brown Plc in Oct 2010.
Ed has held a number of non-executive director, chairman and internet advisory positions throughout his career with companies including, Mr. & Mrs. Smith Boutique Hotels, Bauer Media Group, Charles Tyrwhitt, Secretsales and Evans Cycles. Ed began his career in the Royal Navy where he saw service in the Middle East, Falklands and the US. Following this, Ed held various security and diplomat appointments around the world.
Alex Cheeseman, Head of Brands and Agencies, Outbrain UK
Based in London, Alex currently heads up the Brands and Agencies team for Outbrain – the world’s leading content recommendation platform.
Having worked across global product launches, consumer and B2B marketing, market-entry strategies and product management, Alex has a proven track record in taking ideas from concept to launch, while gaining the trust and confidence of colleagues and clients alike.
Prior to Outbrain, Alex was commercial director at GEKKO, a technology company with a range of innovative, contextual tools that monetise publisher content. Operating at board level, he worked with clients including Google, AOL, Bing, Yahoo!, Twitter, Daily Mail, Telegraph and Pearson. As Business Development Manager at BBC Worldwide’s Lonely Planet, Alex drove key marketing initiatives with global partners such as Nissan, Barclays, Ellesse, CPP and Lloyds across mobile, digital and print media channels.
Alex has a passion for social media, e-commerce and emerging technologies. Find him on Twitter @mralexcheeseman.
Kohlben Vodden, Co-Founder, StoryScience
Kohlben Vodden is the founder of StoryScience Ltd, a strategic digital content agency that works with local and global brands, such as The O2 and Philips, to design and deliver always-on, content-led, data-driven marketing solutions.
Prior to founding StoryScience he held various senior strategic roles in global creative communications agencies (including Wunderman and Ogilvy & Mather UK) where he specialised in working with brands to tackle technology-driven emerging marketing channels/disciplines with a focus on effectiveness.
This DigiTalk is brought to you by Outbrain, sponsors of the Guardian Media Network’s digital content hub
