Branding is a powerful tool, used by companies and brands to differentiate their offerings from others. It can be the difference between reaching your target customers and having no customers to reach - and the same applies to personal branding. The process of establishing and consistently reinforcing who you are and what you stand for is integral to the success of your career - and even your life.
Where do you start with personal branding? How can you communicate your unique strengths in a convincing way without being too promotional?
In this interactive and lively workshop, former blue-chip brand marketer Joseph Liu shows you how to create a clearer, stronger personal brand. You will leave with an understanding of proven branding principles, a simple framework to design your personal brand, along with concrete ways to build your brand in professional settings, on social media and with job application materials - ultimately feeling confident in your ability to stand out and open up more career opportunities.
Course content
- Learn how personal branding can accelerate your career
- Define your personal brand using proven product branding principles
- Summarise your personal and professional qualities in a clear, convincing way
- Use social media to authentically reinforce your personal brand
- Communicate your unique strengths on your resume and cover letter
- Understand how you can build your reputation within your organisation
- Identify ways to be more memorable at networking events
Testimonials
I thoroughly enjoyed Joseph’s personal branding workshop. He does an excellent job of illustrating clear and actionable tactics for how to present your unique brand in the most impactful way. I gained some great insights on personal branding best practices that I can immediately implement to enhance my professional profile” - marketing manager at Bloomberg Media, New York City
Joseph covered personal brand development in a very clear, engaging way, and I was able to immediately apply the lessons I learned to strengthen my own personal brand” - dentist, Manchester
Tutor profile
Joseph Liu helps professionals relaunch their careers by more powerfully marketing their personal brands. His work is informed by 10 years of global marketing experience in the US and UK, managing brands including Glad, Liquid-Plumr, Gü Pads and Häagen-Dazs; his involvement with four major brand relaunches, and his professional career coaching for thousands of professionals around the world. He now applies principles used to build and relaunch consumer brands to help aspiring business owners build and relaunch their personal brands. Joseph has served as a TEDx speaker and been featured in Forbes, Fast Company, Glassdoor, Huffpost, Monster, Career Builder and Marketing Week. He is also the host of the Career Relaunch podcast, which features inspiring stories of career change and has been ranked as a top 40 career podcast in the US and the UK, with listeners in over 100 countries.
Details
Date: Monday 19 November 2018
Times: Evening course, 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £99 plus £5.11 booking fee
Event capacity: 36
Complimentary refreshments included.
You may also be interested in...
- Becoming an expert and developing a personal brand: An evening class with Charly Lester
- Beginner’s guide to social media for businesses
Information on Guardian Masterclasses
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All Guardian Masterclasses are fully accessible - but please contact us if you have any queries or concerns.
Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
