The beauty industry is booming once again post-pandemic but in an increasingly competitive market, with new treatments and services emerging all the time, it isn’t always easy to stay ahead of the curve.
In this article, we’ll be looking at ways to attract and keep a healthy client base and boost your salon’s business.
Special Occasion Packages
Capitalise on special occasions by offering tailor-made packages for events like weddings, proms, or birthdays. These packages could include a combination of services, such as full hair and makeup, or a manicure and up-do and offer incentives for groups booking together. You could launch your new packages in time for their corresponding season to maximise on visibility and profit.
Creating a portfolio of different ‘looks’ you’ve created and showcasing these on your website and social media platforms will reassure potential clients of the standard of your work and show them you can be versatile to meet their needs.
Give Away Freebies
In the same way that brands will offer sample products, sampling your services can be a great way to showcase the different services you offer and have them wanting to come back for more. For example, offering a mini facial or mini manicure alongside another treatment could tempt clients to book a full facial or manicure in the future.
This can also be a great way to upsell your services and let clients know about the range of services you offer that they may not be aware of.
Learn New Skills
Consider adding new skills to your repertoire so that you’re able to offer additional services to your clients rather than them having to go elsewhere. For example, you could take a spray tanning course so that you’re able to offer your clients a gorgeous glow alongside your other services.
Constantly refreshing and updating your knowledge and skills by taking extra courses and adding to your qualifications is a great way to stay ahead of the competition and demonstrate to your clients that you’re passionate about what you do and committed to offering good value for money.
Offer Loyalty And Rewards Programmes
Starting a loyalty programme or rewards system is a great way to thank loyal customers and encourage repeat business. These don’t have to be overly complicated to launch or maintain, it can be something as simple as a loyalty card that gets stamped on each visit, with a freebie or discount after so many visits or treatments. Alternatively, you could create a points-based system where clients can accumulate points for each service they book and offer rewards accordingly.
Referral schemes can also be a great way to attract new customers by encouraging your existing clients to mention your services or bring a friend along to their next appointment.
