Despite being long overdue, the beauty industry has finally become more inclusive of all skin tones. Fair skin is no longer a must, and more and more brands are moving their focus to other skin types. Skincare, makeup and haircare are no longer concentrated on the wants of those with the clichéd 'fair skin and straight hair' look. With the evolution of trustworthy beauty markets worldwide, the rest of the spectrum finally is in the spotlight. Until recently, the Indian beauty market consisted of international labels, suggesting that the products governing our idea of beauty were more fitted to the brands' home markets and not around the Indian skin. However, various homegrown and global brands are expanding product lines, especially for melanin-rich skin, acknowledging that their needs are different. Deepak Jain, CEO and Founder Of Lass Naturals shares an insight on how to take care of Indian skin.
While there may be a biased assumption of Indians having a wheatish skin tone, our colour spectrum extends notably on both ends of the range. From north to south, the skin tone of Indians has different hues and is primarily based on the state they belong to. While the melanin levels might differ from state to state, the common problem with skincare with Indian skin is pigmentation.
Indian skin is usually exposed to multiple agents that make skincare for Indian skin different from those in other countries. Pollution levels, UV exposure, humidity, extreme heat and cold are all environmental factors influencing Indian skin. In addition, drying chemicals detected in skincare agents and cosmetics and hard and soft water
all affect how the Indian skin reacts.
Other than the difference in melanin levels, Indian skin also varies in skin type. Most Indians are not conscious if they use the right products meant specifically for their skin type. Using the correct skincare products explicitly curated for a skin type can help keep the skin even-toned and maintain a healthy shine. Another essential step commonly skipped in India is sunscreen and physical protecting agents from the sun's harmful rays.
While it is necessary to protect your skin from the sun, people usually ignore the skin on their body and focus only on their face, resulting in an uneven skin tone across their body. India is rich in exposure to the sun, and it is crucial to realise its impact on our skin.
A healthy diet with a correct inclusion of vitamins and antioxidants can also help tackle different skin concerns like pigmentation. In addition, incorporate an exercise routine along with meditation as part of your lifestyle to centre your body and mind.
Skincare is not rocket science, but it is a science for sure. Indians need to accept not all skin types can have the same skincare routine and products. Recognise your skin type and ensure your skincare routine is optimum to help keep that skin type healthy.
