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The Guardian - UK
The Guardian - UK
Lifestyle
Morwenna Ferrier

How to beat Instagram and Facebook's female nipple ban? Use male nipples instead

An 'acceptable' nipple from #freethenipplecampaign.
An ‘acceptable’ nipple from #freethenipplecampaign. Photograph: Instagram/#freethenipplecampaign

Social media has spoken, and nipples aren’t OK. At least, not if they’re a woman’s. This was the motivation behind artist Micol Hebron’s nipple template designed to cover images of women’s nipples with a man’s, thus making them social media “appropriate”.

The cut-and-paste male nipples in use.
The cut-and-paste male nipples in use. Photograph: @nannagry

Both Instagram and Facebook have a stringent anti-female nipple policy – offenders will get their photos removed unless there’s a breastfeeding baby in the vicinity, or the image depicts post-masectomy scarring.

Another image from #freethenipplecampaign.
Another image from #freethenipplecampaign. Photograph: @alinenilsson

Hebron’s device, which has seen male nipples go viral, comes in the wake of a successful online campaign to #freethenipple, which saw celebrities going topless in a bid to raise awareness of the double standards between male and female nipples. The idea of the template, which pops a pair of male “pasties” on to your uploaded photo, is to bypass the rule while making a social commentary at the same time. Which is what Instagram is all about, right?

It's all about equality.
It’s all about equality. Photograph: @nipple313
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