Whether you’re an amateur blogger who wants to make a living out of your hobby, or a working writer seeking a new challenge, this course will give you a panoramic view of the blogging industry and the knowledge you’ll need to make it pay. Speakers include Patrick Dalton, creator of the widely acclaimed blog and book series Shit London, Julie Falconer, creator of the award-winning site A Lady In London, live-blogging supremo Stuart Heritage and Eat Like a Girl founder Niamh Shields.
This comprehensive one-day event shows you how to create truly professional content, as well as the most effective ways to make a living from blogging. You’ll also learn the practicalities of attracting and dealing with sponsors, affiliate marketeers and book publishers, as well as the best ways to gain employment in the industry. Plus advice on how to build a bigger and more loyal audience through social media and how to create consistently compelling content.
This course is for you if...
- You’re a blogger who wants to make your content more professional, expand your audience and/or make money from your site
- You want to get a job as a professional blogger, either as a freelancer or staff writer· You’re a blogger who wants to turn your blog into a book
- You’re a journalism student looking for insight into the future of the trade
- You’re an aspiring journalist who wants to create an online portfolio that also attracts revenue
- You’re a writer who wants to move into blogging as a sideline or new career
Course content
- How to make your blog pay, without compromising your content
- How to approach and work with sponsors and affiliate markeeters
- Making a blog successful and engaging a loyal audience
- Marketing your blog and promoting it effectively through social media
- How to turn your blog into a book
- How to find original stories and content
- How to break into the industry, as a freelancer or staff blogger
- Live blogging: why it’s an important development, and how to maximise its importance
- Options for making money from blogging
- The challenges of full-time blogging
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Tutor profiles
Niamh Shields is a UK-based food & travel blogger and author. She is one of the pioneers of the UK food blogging scene, starting out in 2007. Her blog, Eat Like a Girl, is known as one of the best in the business. Niamh won the Observer Food Monthly Award for Best Food Blog for Eat Like a Girl in 2011 and is currently working on her second book.
Julie Falconer is a London-based travel writer and consultant. She has been blogging since 2002, and currently writes award-winning travel blog A Lady in London. Through it she has developed a strong social media presence and visited over 100 countries. Her writing and photography have been featured in Lonely Planet, BBC Travel, and other leading travel media. Julie teaches about blogging and social media throughout the UK, Europe, and U.S., and has given talks about travel at Cambridge and other universities.
Patrick Dalton is a London-based photographer and author, and founder of the Shit London blog. Since launching in 2010, the blog has generated three spin off books about London and two international editions covering New York and Australia. In 2013 the British Library archived the blog as part of the 100 websites: Capturing the digital universe project, which lists sites deemed essential reading for future generations.
Stuart Heritage has been live blogging for the Guardian since 2010, covering events as diverse as television shows, films and press conferences. He also writes columns, features and reviews for the Guardian, and is the co-host of the Luv and Hat podcast. Stuart has written for the NME, Radio Times, Cosmopolitan and Vice. He’s also on the telly sometimes, but often not (he blames his haircut).
Details
Date: Sunday 24 May 2015
Times: 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £129 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 100
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
