Networking isn't just about going to an event and worrying about what to say to strangers. In fact, networking can be a lot more informal. Your network consists of your professional and personal contacts – friends, neighbours, colleagues past and present, recruiters, people you know online etc – who can either help you directly, or introduce you to others who can.
Building a network of contacts should be a key part of your career management strategy. You can make it work better for you by avoiding the following mistakes.
Lack of clarity and focus
It's hard to help someone if they can't articulate what they want. Be as precise as possible when you talk to people. Try to identify the type of role, sector, company size and location, or even the type of progression or career move you're looking for.
Over-wordiness
Generally speaking, people have short attention spans. If you're meeting a lot of people at an event, you need to make an impact quickly. Don't waffle on with lots of easily-forgotten details, but prepare a few sentences describing what you do, and what you're interested in. You don't need to make an elevator pitch (being salesy can put people off) but aim for a clear, concise account of who you are, and why that might interest the person you're speaking to. Your goal should be to have a mutual conversation, rather than giving a speech.
Reluctance to ask for help
People often fail to ask favours because they're embarrassed, or fear that the other person will refuse. But people are usually happy to help, either through passing on your name or by giving you some advice or information. In fact, you'd probably do the same if the situation were reversed, so don't worry about seeming pushy. If you feel really awkward, ask for small or simple things, for example, the name of a hiring manager in a company.
Forgetting to thank or give feedback
Thanking someone for their time or help isn't just a question of politeness, but it will help if you need to ask other favours in the future. It's just as frustrating to help someone out but then never hear back. Let your contact know how the meeting went, or what was promised or decided. If you just leave your contact hanging it can be awkward for them too.
Not maintaining your network
Always try to contribute to your network. Help others when you can, by passing on leads and information, or putting people in touch with each other. Stay in contact – even if you don't need help. Flag up interesting news stories and articles and continue to attend industry events. Online networking can be as important for building relationships, so continue participating in 'industry chat' by commenting on blogs and contributing to conversations on Twitter. Don't neglect your LinkedIn presence either – maintain your involvement in group discussions, and update your status regularly.
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