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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

How the Sun on Sunday's rivals rose to the occasion

Sunday papers
Welcome to the Sun: the Sunday newspapers. Photograph: Eddie Keogh/Reuters

Lack of newsprint space in my review of the Sun on Sunday prevented the inclusion of my thoughts on the paper's red-top rivals. So let me put that right here.

The Sunday Mirror's splash, about TV star Kerry Katona planning her third marriage, wasn't up to much.

But an inside spread about a mother buying cosmetic surgery vouchers for her eight-year-old daughter was far and away the best pop paper feature of the day. (It wasn't new, however, because it was reported on 5 January - in the Mirror!)

The paper's "save the NHS" campaign spread was excellent. Indeed, except for the splash, it was a terrific issue (if noticeably smaller in pagination than the Sun).

The People's splash, England legend Jimmy Greaves in stroke shock, was also a strange choice. Greaves, now 72, is a truly wonderful person. I was a fan of his football and of him personally.

However, his name doesn't mean much to people under the age of 40. And it certainly doesn't resonate with the bulk of female readers.

I agree that his health problems do warrant coverage but surely not as a splash. The selection was at odds with The People's claim in its leading article to be "the freshest Sunday paper."

As if that wasn't bad enough it went on to describe itself, wrongly, as Britain's oldest family tabloid. (I think, on reflection, its editor, Lloyd Embley, will find that the Mirrors, daily and Sunday, lay claim to that title).

As for the Daily Star Sunday, it had the most sensational splash, claiming that Prince Charles and his wife are living separate lives.

As we like to say in tabloid newsrooms, that's a fantastic story... if true.

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