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France 24
France 24
Business

How the pandemic is shaking up the Super Bowl's legendary ad market

Fewer fans at the Super Bowl means fewer tickets sold. © FRANCE 24

Some major brands are choosing not to advertise during this year's Super Bowl, one of the most watched and most lucrative sporting events in the world. We take a closer look. Also, Chinese video platform Kuaishou wraps up a successful first day of trading in Hong Kong, and Japanese beer giant Kirin pulls out of Myanmar after the country's military coup.

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