I don't think the inexperience point should be the main one, actually. The McCain team will respond that Sarah Palin is practically as experienced as the Democratic nominee, and though that won't be true it'll get a lot of laughs and be effective.
She is chiefly an ideological choice, so the main attacks should be ideological. It will take time to convince moderate voters that right-wing crazy people come in attractive, 44-year-old female Alaskan packages, but it can happen.
On the merits, it must be said that this is a deeply irresponsible and unserious choice. Someone who's been governor of a small, remote and comparatively unimportant state for a year and a half is not in any way, shape or form the best possible choice he could have made. Democrats need to say that, too.
