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The Guardian - UK

Roy Greenslade

How the Daily Telegraph website makes money

The Daily Telegraph's online news editor, Shane Richmond, has been explaining how his paper's website makes a profit. We put just one advert on the front page, he says, on the understanding "that one, high quality and well-targeted advertisement has greater value than lots of small ones. It's a strategy that works. Telegraph.co.uk is a profitable operation which pays for itself comfortably." So there you are! Easy, eh? (Via Telegraph Blogs)

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