How the Conservative party wants to be seen

David Cameron and his wife, Samantha, leave the Conservative party conference after his keynote speech in Manchester Photograph: Andrew Parsons/Conservative Party Handout

4 November 2009: Cameron and William Hague, the shadow foreign secretary, wait in the House of Commons before the Tory leader's speech on Europe Photograph: Andrew Parsons/Conservative Party Handout

Cameron leaves his office in Wesminster with Hague and Liam Fox, the shadow defence secretary, on his way to St Stephens club to make a speech on Europe Photograph: Andrew Parsons/Conservative Party Handout

Manchester, 8 October 2009: Cameron going through his speech in his hotel room a few hours before he is due on stage at the Conservative party conference Photograph: Andrew Parsons/Conservative Party Handout

London, 2 November 2009: Cameron and sports broadcaster Gary Lineker practise their football skills in the Tory leader's office in Westminster Photograph: Andrew Parsons/Conservative Party Handout

London, 2 November 2009: Cameron shares a joke with Joss Stone backstage after launching Tickets for Troops at the O2 Arena Photograph: Andrew Parsons/Conservative Party Handout

London, 4 November 2009, Cameron and Hague work in the Tory leader's office Photograph: Andrew Parsons/Conservative Party Handout

Cameron checks his speech on Europe Photograph: Andrew Parsons/Conservative Party Handout

Cameron goes through his speech on Europe in his office in Westminster Photograph: Andrew Parsons/Conservative Party Handout

Manchester, 7 October 2009: Cameron is interviewed by political journalists on the third day of the Tory conference Photograph: Andrew Parsons/Conservative Party Handout

Manchester, 4 October 2009: Cameron smiles at a cartoon of himself in the Sunday papers, in his office at a conference hotel in Manchester Photograph: Andrew Parsons/Conservative Party Handout

Berkshire, 27 October 2009, Cameron visits Windsor Fire Station, which is under threat of being closed at night time Photograph: Andrew Parsons/Conservative Party Handout

London, 26 October 2009: George Osborne, the shadow chancellor, looks through his speech on Britain's economic future during his tube journey to give a speech at Thomson Reuters in Canary Wharf Photograph: Andrew Parsons/Conservative Party Handout