The ad industry is entering a new era. Never before have brands, advertisers and marketers had the opportunity to both reach and better understand their target consumers. Through data based-services, location and mobile advertising, brands are finding ways to personalise marketing to individual customers, offering them access to real-time offers, local services and personal recommendations.
Advances in technology have allowed for more innovative approaches to out-of-home advertising, with location technology used to offer more immersive, interactive experiences for consumers.
These advances throw up several questions: what impact do new technologies have on ad approaches and how do brands and agencies make the most of these new opportunities? What’s the best strategy for brands? How do they choose which one to adopt?
With new tech, the onus is on brands to communicate the value of these forms of advertising to their customers, taking into account the implications for consumers and how concerns over security and data usage are best addressed.
To provide valuable analysis of these issues and more the Guardian has assembled a panel of industry experts, who will be here to answer your questions between 5.30pm and 7pm BST on Monday 27 April.
Panel (more to follow)
• Glen Wilson, MD, Posterscope
• Mark Brill, lecturer, consultant and strategist
• Monica Ho, head of marketing infrastructure, xAd
• Scott Ross, CTO, UK, DigitasLBi
• Fergal Downey, chief executive, BoscaBox
• Matt Wilkins, senior VP of product and engineering, Europe, RetailMeNot
• Jide Sobo, head of mobile, MEC
• Brad Poole, head of ecommerce, Travelodge
This live Q&A is provided by the xAd, sponsors of the Guardian Media Network’s Future of advertising hub
